To use your Soho hand - tufted wool pile rug, simply place it in the desired area of your home, like the living room, bedroom, or hallway. It will instantly elevate the look of the space. When it comes to cleaning, vacuum it regularly to keep it free of dust and debris. For stains, quickly blot them with a clean, damp cloth. Avoid using harsh chemicals as they can damage the wool. If you need to move the rug, roll it up gently instead of folding it to prevent creases. Also, keep it out of direct sunlight for long periods to prevent color fading. With these simple steps, your rug will stay beautiful for years.