To use your Soho hand - tufted rug, simply place it in your desired room. It can be used in living rooms, bedrooms, or dining areas to enhance the overall look of your space. When it comes to cleaning, vacuum regularly to keep it free from dust and debris. For stains, use a mild detergent and a soft cloth to gently blot the area. Avoid using harsh chemicals as they may damage the rug's fibers. Also, rotate the rug every few months to ensure even wear. Keep it away from direct sunlight for long periods to prevent color fading.