To use this jute rug, simply place it in your desired location, whether it's a beach house living room or an urban apartment. For regular cleaning, vacuum it weekly to remove dust and debris. If there are any spills, blot them immediately with a clean, dry cloth. Avoid using harsh chemicals or abrasive cleaners as they can damage the natural fibers. When moving the rug, roll it up carefully to prevent creases. Store it in a cool, dry place if not in use. Also, remember that due to its natural material, the rug may have slight size variations.