Using your new jute rug is a breeze. Just place it in your desired spot, whether it's in your coastal home or beach house, or even in an urban setting. For regular cleaning, simply vacuum it gently to remove dust and debris. Avoid using harsh chemicals or abrasive cleaners as they can damage the natural fibers. If there's a spill, blot it immediately with a clean, dry cloth. To keep its shape and appearance, rotate the rug every few months. Also, be aware that due to its natural material, the rug's color may fade slightly over time if exposed to direct sunlight for long periods.